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Full Description
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Contents
Foreword
Online Resources
Professional Mindsets
Introduction to Big Data
Introduction to (Advanced) Analytics
Management Decision-Making
Analytics in Management Decision-Making
Types of Managerial Decision-Makers
Organizational Readiness for Data-Driven Decision-Making
Integrating Contextual Factors in Management Decision-Making
Managing the Ethics, Security, Privacy and Legal Aspects of Data-Driven Decision-Making
Managing Emerging Technologies and Decision-Making
Glossary of Technical Terms
References
Further Reading
Index
