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Full Description
The report is the first exhaustive study on the non-alcoholic beverage sector as a case study for reforming the Indian food processing sector. It examines the contribution of the sector to the Indian economy through development of manufacturing, creation of employment, increase in investment, technology transfer, enhancing exports, and linking Indian agriculture to the global production networks. The report covers agriculture, manufacturing, retail and consumers. Based on secondary information analysis and a nationwide primary survey, it identifies the barriers faced by the food processing sector, in general, and non-alcoholic beverage sector, in particular, and suggests policy reforms which will enhance the GDP growth, create employment, attract investment, improve India's trade balance and enable the country to become a part of the global processed food value chain.
The report provides information and market entry and operations strategies to businesses in emerging markets such as India; it enables policy makers to prioritise policy reforms and students can benefit from this industry specific study. The report is the first of its kind which analyses the recent changes in Indian government policies including the policy of allowing 51 per cent FDI in multi-brand retail.
Contents
Foreword
Acknowledgements
Abbreviations
List of Tables, Figures, Boxes and Annexures
Executive Summary
1. Introduction
1.1 Overview of the Food Processing Sector in India
1.2 The Non-alcoholic Beverage Sector: Definition and Classification
1.3 Structure of the Report
2. The Global Non-alcoholic Beverage Sector
2.1 Market Structure
2.2 Operations
2.3 Size of the Sector
2.4 Contribution to the Economy
2.5 Demand Trends around the World
2.6 Global Regulations and Lessons for India
3. The Indian Non-alcoholic Beverage Sector: An Overview
3.1 Evolution of the Sector
3.2 Market Structure and Operations
3.3 Size of the Sector
3.4 Contribution of the Sector to India's economy
3.5 Governance Structure, Regulations and Incentives
3.6 Primary Survey
4. Survey of Manufacturers
4.1 Research Objectives, Methodology and Sampling Frame
4.2 Key Findings of the Survey
4.3 Manufacturing Process
4.4 Supply Chain
4.5 Other Activities of Manufacturers
4.6 Manufacturer's Perceptions of Recent Policy Changes
4.7 Conclusion
5. Retailers: Bridging the Gap between Manufacturers and Consumers
5.1 Research Methodology and Sampling Frame
5.2 Characteristics of the Non-alcoholic Beverage Retail Sector
5.3 Linkages: Backward and Forward
5.4 Perceptions of Recent Regulations
5.5 The New Retail Dynamics
6. Consumers and their Demand Patterns
6.1 Profile of Indian Consumers
6.2 Survey: Methodology, Sampling and Objectives
6.3 Findings of the Survey
6.4 Conclusion
7. Barriers and the Way Forward
7.1 Introduction
7.2 Barriers
7.3 The Way Forward
7.4 Conclusion
Bibliography
Annexures