Full Description
This volume offers readers interested in Discourse Analysis and/or Socio-Cognitive models of language a closer view of the relationship between discourse, cognition and society by disclosing how the cognitive mechanisms of discourse processing depend on shared knowledge and situated cognition. An inter- and multidisciplinary approach is proposed that combines theories and methodologies coming from Conceptual Metaphor Theory, Multimodal Metaphor Theory, Critical Discourse Analysis, Narratology, Systemic Functional Linguistics, Appraisal Theory, together with the most recent developments of Socio-Cognitive Linguistics, for the analysis of real communicative events, which range from TV reality shows, commercials, digital stories or political debates, to technical texts, architectural memorials, newspapers and autobiographical narratives. Still, several key notions are recurrent in all contributions -embodiment, multimodality, conceptual integration, metaphor, and creativity- as the fundamental constituents of discourse processing. It is only through this wide-ranging epistemological and empirical approach that the complexity of discourse strategies in real contexts, i.e. human communication, can be fully comprehended, and that discourse analysis and cognitive linguistics can be brought closer together.
Contents
1. Introduction; 2. Discourse, cognition and society (by Romano, Manuela); 3. Part I. Socio-cognitive approach to discourse; 4. From butchers and surgeons to the linguistic method: On language and cognition as supraindividual phenomena (by Bernardez, Enrique); 5. Individual differences and in situ identity marking: Colloquial Belgian Dutch in the reality TV show "Expeditie Robinson" (by Zenner, Eline); 6. The persuasive (and manipulative) power of metaphor in 'austerity' discourse: A corpus-based analysis of embodied and moral metaphors of austerity in the Portuguese press (by Soares da Silva, Augusto); 7. Part II. Discourse strategies in multimodal communication; 8. The construction of meaning in multimodal discourse: A digital story as a case study (by Molina Plaza, Silvia); 9. Multimodal metaphor, narrativity and creativity in TV cosmetics ads (by Hidalgo-Downing, Laura); 10. Multimodal discourses of collective memory (by Fabiszak, Malgorzata); 11. Part III. Cross-linguistic (English - Spanish) perspectives; 12. Exploring specific differences: A cross-linguistic study of English and Spanish civil engineering metaphors (by Roldan Riejos, Ana Maria); 13. The use of metaphor and evaluation as discourse strategies in pre-electoral debates: Just about winning votes (by Diez, Mercedes); 14. A text-world account of temporal world-building strategies in Spanish and English (by Lugea, Jane); 15. Gesture structuring strategies in English and Spanish autobiographical narratives (by Rodriguez Redondo, Ana Laura); 16. Index
