基本説明
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image.
Full Description
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
Contents
1. Preface; 2. Introduction: Images in/and news in a globalised world (by Wodak, Ruth); 3. Part I: Media constructions of meaning: Rhetorical strategies and intersubjective positioning; 4. Semiosis, ideology and mediation: A dialectical view (by Fairclough, Norman); 5. Evaluative semantics and ideological positioning in journalistic discourse: A new framework for analysis (by White, Peter R.R.); 6. Identity and stance taking in news interviews: A case study (by Haddington, Pentti); 7. De-naturalizing ideology: Presupposition and Appraisal in biotechnology press releases (by Lassen, Inger); 8. Understanding public discourse about violence and crime: A challenge for critical discourse analysis at school (by Caviglia, Francesco); 9. Part II: Resemiotized meaning: Analysing images and ideologies; 10. From our plan to my promises: Multimodal shifts in political advertisements (by Horsbol, Anders); 11. Icons as ideology: A media construction (by Cross, Judie); 12. Getting attention in the media: Interdiscursivity and ideology in advertisements (by Rahm, Henrik); 13. The big picture: The role of the lead image in print feature stories (by Economou, Dorothy); 14. News bulletin captions as ideological indices (by Kostoudis, Konstantinos); 15. Index
