Full Description
The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena.
The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one.
This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
Contents
1. Introduction; 2. Introduction to the Volume (by Gonzalvez-Garcia, Francisco); 3. The contemporary theory of metaphor: Revisions and recent developments; 4. Recent developments in metaphor theory: Are the new views rival ones? (by Kovecses, Zoltan); 5. The contemporary theory of metaphor - now new and improved! (by Steen, Gerard J.); 6. Awareness in metaphor understanding: 'The Lingering of the Literal' (by Stover, Hanna); 7. Productivity of Spanish verb-noun compounds: Patterns of metonymy and metaphor (by Yoon, Jiyoung); 8. Metaphor and/or metonymy across different discourse/genre types; 9. Motion metaphors in discourse construction (by Garrido, Joaquin); 10. The adaptation of metaphors across genres (by Semino, Elena); 11. Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse (by Hidalgo-Downing, Laura); 12. How patent can patents be?: Exploring the impact of figurative language on the engineering patents genre (by Sancho Guinda, Carmen); 13. Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery (by Crespo Fernandez, Eliecer); 14. The Contemporary Theory of Metaphor: Current Applications; 15. Cognitive Semantic ways of teaching figurative phrases: An assessment (by Boers, Frank); 16. Translation Studies and the cognitive theory of metaphor (by Samaniego Fernandez, Eva); 17. Distinguishing near-synonyms and translation equivalents in metaphorical terms: Crisis vs. recession in English and Spanish (by Rojo, Ana); 18. Subject index
