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Full Description
This book unlocks the hidden world of meaning in language and beyond. It explores the captivating realm of semiotic ideologies, revealing how societies shape meaning through words and other signs. From anthropology to semiotics, it illuminates diverse cultures and the intricate tapestry of human communication. Essential for scholars and curious minds alike.
Contents
Contents
Acknowledgments
List of Diagrams, Tables, and Figures
Part 1: From Language Ideologies to Semiotic Ideologies
1 Introduction and Synthesis
1 Introduction
2 A Theory of Modish Usages
3 The Origins of the Concept of "Semiotic Ideology"
4 Beliefs and Assumptions
5 The Semiotics of Language Ideologies
6 Meta-syntax
7 Meta-pragmatics
8 Meta-semantics
9 Conclusions
10 A Summary of the Ensuing Chapters
2 Research Methodology
1 Introduction
2 Cultures, Brains, and Maths
3 Fractals and Semiotic Resemblance
4 Semiospheric Symmetries
5 A Typology of Symmetries in the Semiosphere
6 Conclusions
Part 2: The Coordinates of Meaning-Making
3 Semiotic Ideologies of Agency
1 Introduction
2 The Energy of Motivation
3 Objective, Subjective, and Inter-subjective Motivation
4 Indexical Motivation
5 Iconic Motivation
6 Promoting Motivation
7 Demoting Motivation
8 Motivational Rhetorics
9 Conclusions
4 Semiotic Ideologies of Time
1 Introduction
2 Temporal and Aspectual Cultures
3 Non-verbal Aspectuality
4 Towards a Cultural Semiotics of Temporal and Aspectual Ideologies
5 Ideologies of the Past
6 Ideologies of the Future
7 Ideologies of the Present
8 Conclusions
5 Semiotic Ideologies of Space
1 Introduction
2 The Semiotics of Invisible Frontiers
3 Invisible Frontiers and the Task of Social Scientists
4 Ethno-semiotics as a Seismometer of Invisible Frontiers
5 Invisible Frontiers in an Italian Tramway
6 Invisible Frontiers in an Italian Post Office
7 Conclusions
Part 3: The Dynamics of Meaning-Making
6 Semiotic Ideologies of Perception
1 Introduction
2 The Cognitive Physiology of Déjà Vu
3 The Semiotics of Déjà Vu
4 The Recognition of the Unseen
5 The Signification of Singularity
6 The Necessity of Imperfect Memory
7 Hallucinating
8 Towards the pan-mnemonicon
9 Conclusions
7 Semiotic Ideologies of Relation
1 Introduction
2 Semiotic Ideologies of Connection and Mystical Stereotypes
3 The Meaning of Connectedness
4 Expansions and Contractions
5 Ontologies and Phenomenologies of Connectedness
6 Agencies of Connectedness
7 Grounds of Connectedness
8 Semiotic Ideologies of Connectedness
9 Conclusions
8.1 Semiotic Ideologies of Generation: Causation
1 Introduction
2 Three Kinds of Randomness
3 Random Networks
4 Semiotic Randomness
5 Semiosis Unchained
6 Semiosis in Chains
7 Semiosis and Semiosphere
8 Interpretive Scales and Meta-habits
9 Inhabited and Uninhabited Semiosis
10 Over-complexification, Over-simplification, and Significance
11 Conclusions
8.2 Semiotic Ideologies of Generation: Motivation
1 Introduction
2 Being, Mind, and Sign
3 Reflexes, Signs, and Symptoms
4 Interpreting Interpretants
5 Faking Indexicality
6 Indicality and Indexicality
7 Conclusions
8.3 Semiotic Ideologies of Generation: Cognition
1 Introduction
2 The Ultimate Nature of Scripts
3 Scripting Rhetorics
4 Script Ideologies
5 The Populist Script in Education
6 The Contagion of Cognitive Populism
7 The Subversion of Scripts
8 The Infrastructure of Cognitive Populism
9 The Masochist Script of Irony
10 The Masochist Hero
11 The Quest for a New Script
12 Examples as Narrative Gradients
13 Kitsch Dandies and Kitsch Jihadis
14 Conclusions
Part 4: The Mechanisms of Meaning-Sharing
9 Semiotic Ideologies of Interpretation
1 Introduction
2 A View from Distance
3 Semiotics under Scrutiny
4 Moving Forward
5 The Purpose of Literature?
6 Conclusions
10 Semiotic Ideologies of Observation
1 Introduction
2 Modes of Existence of the Observer Actant
3 The Anorexic Observer Actant
4 The Deep Ideological Roots of a Semiotic Confrontation
5 An Oscillatory Model of Cultural Change
6 Transparency and Opacity in the Juridical Observer Actant
7 The Circuit of the Veil
8 Counterbalancing Trends
9 Conclusions: Fashion as a General Semiotic Framework
11 Semiotic Ideologies of Mediation
1 Introduction
2 The Gestural Common Sense
3 Gestural Normativity and Meta-normativity
4 Sprezzatura
5 The Cognitive Economy of Semiosis
6 Semiosis and Technology
7 Diagrams and Schemes
8 Loss of the Indexical Aura and Disintermediation
9 The Aura of the Face
10 Facial Stereotypes and Schemes
11 Reenchanting the Face
12 A Paradoxical Thirst for Uniqueness
13 The Market of Indexicality
14 Conclusions
Part 5: Making and Unmaking Sense
12 Semiotic Ideologies of Orientation
1 Introduction
2 Public Hermeneutics Endangered
3 Topological Relativism
4 Extreme Features
5 Deontic Meta-discourses
6 Extreme Rationales
7 The Semiotic Danger of Extremism
8 Extreme Agencies
9 The Conundrum of Cultural Change
10 Internal Dynamics of Semiospheric Changes
11 Reversing the Big Question
12 The Metaphysics of Fashion
13 Semiotic Ideologies of Memory
1 Introduction
2 Nostalgia at Home
3 The Invention of Nostalgia
4 Types of Urban Nostalgia
5 The Dialectics of Ersatz and Phantom
6 Conclusions
14.1 Semiotic Ideologies of Identity: Sameness
1 Introduction
2 Reproduction as Triadic Relation
3 Nature and Culture in the Semiotic Ideologies of Reproduction
4 A Different Sense of Reproduction
5 Paradoxes of the Copy
14.2 Semiotic Ideologies of Identity: Selfness
1 Introduction
2 In Praise of Ignorance
3 A Blind Literary Date
4 Digital Literary Dating
5 Conclusions
14.3 Semiotic Ideologies of Identity: Otherness
1 Introduction
2 Encountering the Other
3 A Typology of Unfamiliarity: Otherness, Extraneousness, Unawareness
4 From Otherness through Extraneousness to Unawareness: Chinese Examples
5 Conclusions
15 Conclusion
Bibliography 363
Index 387
