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Full Description
In times of great social change and uncertainty, we are less inclined to experiment and take risks, especially in our consumer behavior. The book emphasizes the importance of insights and causal explanations for the contradictory attitudes of consumers toward food in our time. This issue goes beyond the realm of marketing or consumption and becomes a matter of sociological, cultural, and even political interest. The book offers a systematic reflection on the evolving patterns and contradictory values behind the increasing importance that consumers attach to food in times of transition. In particular, it focuses on the paradoxical factors influencing consumers' growing (real or apparent) concern for the environment. The emerging ambivalent axiology evident in the evolving culinary ethos raises a pressing question: At a time when emergencies manifest as "shocks," to what extent can the urgent imperatives of creating a more sustainable food system be reconciled with the immediate concerns of the crisis agenda, at least in the minds of consumers? The question is daunting. The book reflects on the social dynamics in food consumption in the ever changing world.
Contents
Introduction. The Unpostponable Call for a Change of the Production/Consumption Paradigm
Chapter 1. Food Consumption in Changing Society
1.1. Consumption as a Key Concept in the Social Sciences
1.2. From Consumer to Customer in the Consumeristic Society
1.3. Ideal-types of Consumer between Structure and Agency
Chapter 2. Sociological Understanding of Food Consumption
2.1. The Contribute of Sociology to the Rise of Consumer Culture. Theories and Approaches to Understand Consumption
2.2. The Methodological Families of Consumer Studies
2.3. Towards a Sociology of Taste: Eating between Practice and Discourse
2.4. Conspicuousness in Consumption: Food Taste as a Factor of Social Dynamism
Chapter 3. Consumer Values behind the Social Configurations of Eating Practices
3.1. The " Chalk and Cheese" to Grasp the Transition to Sustainable Food Systems in Unsettled Times
3.2. The "Why"behind the Food Buy: Motivations and Values Sustaining Routine Eating Patterns
Chapter 4. Eating as Symbolic Activity in Omnivorous Times
4.1. The Cult of Origin and the Shrine of Authenticity: The Distinctive Mantra of Cultural Omnivores
4.2. Platformization and Dataification of Food Taste: From the Solitary, Skillful Food Consumer to the Neo-tribal Empathetic Food Rater
4.3. The Foodies or Food-as-a-Lifetsyle and the Paradigm of Consumer Saturation
4.4. Alternative Dietary Patterns, Non-normative Identity, Ethical Consumption: The Many-sided Face of a Sustainable Culinary Ethos
Chapter 5. Rising Dilemmas of Sustainable Eating
5.1. Ecologism and Securitarianism
5.2. Food Globalism and Food Patriotism
5.3. Healthytarianism and Safetyism
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