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Full Description
The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.
Contents
Foreword Preface Chapter 1Analysis Chapter 2: Strategies for a Competitive Advantage Chapter 3: Industry Analysis: Key to Understanding the Competitive Situation Chapter 4: Company Analysis: Assessing Competitive Fitness Chapter 5: Intelligence Analysis Chapter 6: Building an Effective Business Intelligence System: Technology and Organizational Structure Chapter 7: Marketing Intelligence Chapter 8: The Strategic Perspective to Intelligence Analysis Chapter 9: Information Gathering and Intelligence EthicsNER(01): GB IE