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基本説明
Focuses on varied picture of Scandinavian SMEs.
Full Description
The literature on strategy in small and medium-sized enterprises (SMEs) is fairly limited despite their great innovative talents. This book provides the reader with a thorough insight into six companies and their prerequisites for creating growth. Strategy Execution focuses on a varied picture of Scandinavian SMEs, and illustrates how this group of companies can contribute with new ways of managerial thinking and progress in the business community. It presents the best practice framework for strategic management.
Contents
IntroductionChapter 1ContextChapter 2: Applied Strategy and ManagementChapter 3: Strategy and Structure - Life Cycles and OrganizationsChapter 4: International Marketing and High TechnologyChapter 5: Diversification and Renewal of the Managerial RoleChapter 6: Family-Owned Company and Intense NetworkingChapter 7: The Aggressive Growth StrategyChapter 8: "Best Practice" Regarding Good Danish Management?LitteratureIndexNER(01): GB IE