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Full Description
The book targets bachelor, master and MBA students taking courses on global strategy. It can be used in conjunction with a set of readings and articles on global strategy issues.
Contents
Managing Offshoring - An Introduction ECCO A/S - Optimizing Global Value Chain Economics GN ReSound - The Challenges of Amalgamation Coloplast A/S - From Plowed Field to Efficient Plant Danfoss A/S - Global Manufacturing Footprint Danisco A/S - Optimizing Global Innovation Processes MAN B&W Diesel - Managing Licensees in a Globalized World Ribe Maskinfabrik A/S - Developing New Business Areas GPV Group A/S - New Supplier Opportunities ConclusionsNER(01): GB IE