Consumer Buying Behaviour : A Modelling Approach (India Studies in Business and Economics)

Ali, Sadia Samar

Springer Nature（2021/08発売）

• 製本 Hardcover:ハードカバー版
• 言語 ENG
• 商品コード 9788132237341
• DDC分類 380

Full Description

Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions 'when' and 'how much to purchase'. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.

Contents

Basic Concepts.- Beta- Binomial Purchase Incidence Model.- A Bayesian Approach to Purchase Incidence Model.- A New Approach to Purchase Incidence Model.- Consumer Response to Promotional Scheme: An Analytical Approach.- Retailer Satisfaction Index of Health Drink Sector: An Indian Case.