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Full Description
The textbook Communication Technologies in Agriculture is a comprehensive resource that covers both traditional wisdom and cutting-edge innovations and trends in agricultural extension. This book is suitable for students, scholars, researchers, and practitioners involved in agricultural extension. It includes 24 chapters that address the needs of all stakeholders involved in the change process. This book is especially useful for undergraduate and postgraduate students studying agriculture, horticulture, agricultural extension, mass communication, and rural development.
Contents
1. History of Communication
2. Concept, Definition, Nature and Ingredients of Development Communication
3. Models of Development Communication
4. Theories of Communication
5. Types of Communication
6. Organisational Communication Nature and Importance
7. ICT Initiatives for Development
8. Cases of Successful ICT Projects
9. Interactive Media
10. e-Literacy
11. Knowledge Management
12. e-Portal and Agri-Portal
13. Audiotex and Videotex
14. Kisan Call Centre
15. Mobile Phones for Agriculture and Development
16. Satellite based Communication
17. Remote Sensing Technology
18. Institutional Classic Forms of Support Communication
19. Psychological Barriers in Communication
20. Fidelity and Credibility in Communication
21. Nature and Importance of Feedback in Communication
22. Effect of Feedback in Development Communication
23. Mechanisms of Feedback in Developmental Communication Feedback through Mail
