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Full Description
The history of Rolex is a fascinating journey through developments in the watch industry, innovations and the brand's influence on the world of luxury watches and popular culture. Rolex revolutionised the watch industry in 1926 by launching the first wristwatch with a chronometer certificate. The 1950s saw the launch of some of Rolex's best-known models, which cemented the brand's reputation as a pioneer in the spirit of exploration and adventure: Rolex Submariner (1953), Rolex Explorer (1953) and Rolex GMT-Master (1954). Thanks to its modern layout, reading The Watch Book Rolex - Next Generation is a visual experience. Celebrities, from politicians and actors to athletes, have worn Rolex watches as status symbols, and Gisbert L. Brunner tells the fascinating stories behind the most famous models.
Wearing a Rolex not only conveys a sense of luxury, but also brings out the modern adventurer and explorer in each of us.
Contents
FOREWORD 4
BRAND HISTORY 6
120 Years of Service to Watches 8
Hans Wilsdorf: Credit where Credit is Due 24
Rolex and the Culture
of Testimonials
30
Timepieces for Explorers and Scientists
38
Timeline: Models 50
EVERYDAY CLASSICS 56
Rolex Oyster / Oyster Perpetual 58
Rolex Datejust 68
Rolex Day-Date 72
Trophies, Treasures and Triumphs 80
ETERNAL ELEGANCE 88
Rolex Perpetual 1908 90
THE SILENT WORLD 94
Rolex Submariner 96
Rolex and James Bond: A Successful Liaison 106
Rolex Sea-Dweller 112
Rolex Deep Sea Special and Deepsea Challenge 118
Rolex Yacht-Master and Yacht-Master II 124
UP IN THE AIR 130
Rolex GMT-Master I and II 132
Rolex Sky-Dweller 140
Rolex Air-King 144
Century-old Victim of Counterfeiting 148
FROM SPORTS TO SCIENCE 154
Rolex Explorer I and II 156
Rolex Daytona 162
Rolex Oyster Perpetual Milgauss 174
Rolex Land-Dweller 178
Vintage Rolex Sports Models:
From Factory Finish to "Frankenstein" 186
THE ROLEX UNIVERSE 210
Rolex and Customer Service 212
Second- or Third-hand Objects 218
Important Rolex Models and their Nicknames 222
Challenge and Encourage - the Rolex Way 238
Rolex Calibre Development 242
Technical Terms and Proper Names in the Rolex World 248
About the Authors 254
Picture Credits 255
