Description
(Short description)
Der Mensch ist inzwischen ein globaler Bürger geworden. Jeden Tag kommt er in Kontakt mit fremden Kulturen, setzt sich mit der Wirtschaft und Politik eines Landes auf der anderen Seite der Erde auseinander und denkt über deren indirekten oder direkten Konsequenzen in seinem eigenen Leben nach. Wie nie zuvor in der menschlichen Geschichte beeinflussen Ereignisse, die weit weg vom eigenen Standort stattfinden, unsere Entscheidungen. Dieses Buch verschafft einen Überblick sowohl über die positiven als auch über die negativen Seiten der Globalisierung.
(Text)
This from a German, European and Global Citizen perspective written Book on Globalization was first published under the title: Global Enterprise Panoramabild Globaler Zivilisation im 21. Jahrhundert in Berlin (2007). A short selection of important german readers reviews below (see a.o.: amazon/edition lithaus) indicates a positive interest also hopefully creating animation among readers which are interested in all topics of globalization and how globalization vibrates the 21st century in the 2010 update edition in English. The book Global Enterprise describes with an integral approach the complexity of globalization with the future worldwide challenges. This encompassing approach of globalization explained by Prof. Dr. Henning Behrens is unique and for the comprehensive understanding of the contemporary globalization an indispensable reading. Franz Schreiber, Expert Force; Many historical, economic, business and political case studies describe the current situation and future outlook of the 21st century in a comprehensive and exiting manner. Simon Wagner, Telenovelas-TV- Actor; This book puts me over to climb a mountain peak - and provides me with an overwhelming panorama of the essential topics of the 21st century. My conclusion is an absolute mandatory reading for every global citizen. Christoph Albrecht: Managing Sport Economics Consultant
(Extract)
"This finding is a clear indication that international competition is nowadays coined by a glocal (global/local) reorientation and at the same time is perceived as having become much more intense and tougher. At any local spot of the world foreign competitors can challenge the locally operating domestic economy. At the same time the businesses in this domestic economy can, from a global perspective, feel forced to intrude with their own products - or even with foreign direct investments (FDI) - actively and aggressively the respective home markets of their competitors. For a growing number of multinational corporations business sets the stage to acquire global competences for a successful competition in order to gain bigger "global market shares". In former times it was generally sufficient to concentrate on a few foreign markets with limited competition pressures. The format of contemporary cross-border business activities has changed tremendously, forcing corporations increasingly into a much tougher competition of Global Rivalry in a fully grown up Global Business...."
