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Description
Welche Verantwortlichkeiten, Rollen und Aufgaben hat das Produktmanagement? Welchen Nutzen stiftet es? Wie kann Produktmanagement erfolgreich eingeführt und umgesetzt werden? Welche Methoden und Softskills sollten Produktmanager:innen haben oder entwickeln? Diese Fragen beantwortet das Buch, indem es praktisches Wissen sowie anwendbare Tools- und Methoden vermittelt. Es richtet sich dabei vor allem an Produktmanager:innen aus technischen Branchen mit erklärungsbedürftigen Produkten. »Product Management for Technical Products and Services«: Product management is the best organizational form to be successful with innovative products. Product Managers are responsible for product success and coordinate all tasks relating to product strategy, development and distribution. This book provides you with practical knowledge to successfully master this job. It gives you a clear picture of your role, responsibilities and tasks and gives you some applicable tools and methods for implementation. Easy to read, with lots of practical tips and checklists. Herbert Lippmann is a graduate economist; Studies and assistantship at the University of Augsburg in the department of business administration/marketing, since 1979 consultant and trainer for technical companies for strategy, marketing, organization and especially for product manager organizations. "Inventor" of the first 12-day product manager course and author as well as founder of Marketing Consult GmbH Munich and its managing partner until 2009. Today consultant, advisory board and know-how provider for product management and start-ups.Bernadette von Wittern studied international business and worked in various functions in marketing and product management in medical technology for 18 years. In order to pass on her specialist knowledge to other product managers, she has already designed and implemented a number of workshop and training formats. In 2021 she founded PRODUCT LOUNGE, a community for training and further education for product managers of technical products that require explanation.
