Communication and Leadership in the 21st Century

Communication and Leadership in the 21st Century

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 160 p.
  • 言語 ENG
  • 商品コード 9783892049425
  • DDC分類 658.45

Full Description

Corporate communication and corporate governance are often too removed from one another. Integration of successful public relations and responsible leadership makes a crucial contribution to the professionalism of an organization as a whole. "Communication and Leadership in the 21st Century" is a review of theory and empirical research on this subject, intended for scholars, students, and professionals in a wide variety of disciplines. This volume focuses on five distinct but interrelated areas: management foundation; integrated market and corporate communication; organizational communication and change; leadership communication and strategies; and, communication management and media. With a particular emphasis on the German and European situations, the authors provide different perspectives on the cross-cultural context of international communications and leadership.