Digital Transformation in Small and Medium-Sized Enterprises : Strategy, Management Control, and Network Involvement (Wirtschaft und Recht für Mittelstand und Handwerk 3) (2020. 201 S. 227.0 mm)

Digital Transformation in Small and Medium-Sized Enterprises : Strategy, Management Control, and Network Involvement (Wirtschaft und Recht für Mittelstand und Handwerk 3) (2020. 201 S. 227.0 mm)

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 商品コード 9783848778096

Description


(Text)
The book gets to the heart of the digital transformation in SMEs. It supports scientists, entrepreneurs and political decision-makers alike by enabling a structured, logical discussion. The book consists of three parts. Part I develops a digital transformation strategy framework along the four categories of technology use, changes in value creation, organizational aspects and financial aspects. Part II identifies components of a digi-tal transformation control system that includes cultural, planning, administrative, and performance indicator-based controls. Part III identifies 11 generic types of innovation networks.

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