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Description
(Text)
From 2007 onwards, Tour de France's two most influential organisations, Amaury Sport Organisation (ASO) and Union Cycliste International (UCI), publicly communicated their dispute regarding their cooperation of the Tour de France in the fight against doping. This book analyses how the unethical traits of the two organisations' public communication correlates with tendencies of a Western society. In order to uncover the relations, a critical discourse analysis is conducted. Norman Fairclough's Three Dimensional Model serves as the overall framework for the analysis. Within the dimensions, the two organisations' communication will be analysed according to theories of functional grammar, persuasion theory, crisis communication as well as cultural theories in order to identify the society tendencies which exist in the context of the communication. This analysis provides an example for professional communicators of the embedded correlations between communication and society.
(Author portrait)
Malene Grønne, MA: Studied Corporate Communication at AarhusSchool of Business. Research: Public Relations, IMC, CrisisCommunication, Discourse Analysis, Arts ManagementEva Gustafson, MA: Studied Corporate Communication at AarhusSchool of Business. Research: Public Relations, IMC, CrisisCommunication, Consumers and Society, Human Resources
