Description
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The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature.
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Tom Page teaches Electronic Product Design at the Design Schoolat Loughborough University UK. Gisli Thorsteinsson teachesCraft, Design and Technology at Iceland University of Education. Their work has been widely published in the fields ofEngineering, Logistics and Product Design research.
