- ホーム
- > 洋書
- > ドイツ書
- > Social Sciences, Jurisprudence & Economy
- > Media & Communication
- > communication science
Description
(Text)
The purpose of this thesis is to investigate the challenges of neuromarketing application in Humanistic Communication and healthcare campaign research. This is based on a personal interest in the development of healthcare campaigns and the adaption of theories. Gadamer's notion on interdisciplinary linking, builds a (interdisciplinary) bridge between my fascination with technological and theatrical development, and the philosophy of communication research.
(Author portrait)
The author's academic carrier includes a bachelor's degree in English, in humanistic communication, and a master's in humanistic communication. Doing his academic studies Daniel became increasingly interested in the interrelations between the different academic disciplines and its potential. This and more was the source of this book.
