Description
(Text)
Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,7, (Wirtschaftswissenschaftliche Fakultät, Interkulturelle Wirtschaftskommunikation und Produktionswirtschaft), language: English, abstract: Inhaltsangabe:Zusammenfassung:
Die Arbeit beschäftigt sich mit allen Aspekten welche Produkt- und Markenpiraterie in der VR China berühren. Es wurde insbesondere Wert auf eine klare Analyse der Situation sowie der Herkunft von Markenpiraterie gelegt. Außerdem werden die dramatischen Auswirkungen und Mögliche Abwehrstrategien vorgestellt. Dabei werden praxisnahe Möglichkeiten in den Vordergrund gestellt sowie Ansprüche an politische Entscheidungsträger formuliert.
Alle Zwischenergebnisse wurden graphisch dargestellt um Vermittlung und Präsentation für Entscheidungsträger zu vereinfachen. Zusätzlich gibt es einen besonderen Schwerpunkt auf kulturelle Aspekte der chinesischen Markenpiraterie. Einleitend werden auch positive Aspekte von Produktpiraterie erörtert. Alle Angaben sind mit aktuellen Daten hinterlegt soweit diese zugänglich sind. Hypothetische Schätzungen wurden vermieden. Es wurden ca. 150 Quelltexte ausgewertet wobei die Aktualität der Referenzliteratur beachtet wurde.
Abstract:
The paper Counterfeiting in the People s Republic of China deals with all aspects of counterfeiting in China. Special attention is drawn on analysis of impact, drivers and containment options concerning increased counterfeiting. Beside a main focus are cultural reasons for counterfeiting. Additionally the paper includes many charts and graphs to support an easy summary or presentation to others. Overall 150 sources were examined and lates numbers are included.
Although Chinas counterfeiting issue makes headlines in the economic world, only few research examined the problem in a comprehensive way. Many journalists focus on legal issues and thus mainly on the supply side of counterfeiting. Other researchers simply blame Chinas cultural heritage to be the main cause. Most papers lack a broad approach, which is inadequate regarding the magnitude and scope of Chinas counterfeiting.
The objective of the present paper is to give a comprehensive overview about counterfeiting in the People s Republic of China. Comprehensive shall mean that all aspects of counterfeiting are subject to analysis. In the following, supportive drivers for counterfeiting Although Chinas counterfeiting issue makes headlines in the economic world, only few research examined the problem in a comprehensive way. Many journalists focus on legal issues and thus mainly on the supply side of counterfeiting. Other researchers simply blame Chinas cultural heritage to be the main cause. Most papers lack a broad approach, which is inadequate regarding the magnitude and scope of Chinas counterfeiting.
The objective of the present paper is to give a comprehensive overview about counterfeiting in the People s Republic of China. Comprehensive shall mean that all aspects of counterfeiting are subject to analysis. In the following, supportive drivers for counterfeiting Since counterfeiting is an illicit business, quantitative approaches are limited. Additionally comprehensive quantitative research faces problems such as the high level of heterogeneity within the Chinese environment or political restrictions.
Most counterfeiting research is based on personal interviews, observations, official records and data as well as publications of interest groups. Qualitative evaluation therefore seems the more effective methodological approach. lthough the present study shows the results of quantitative research, the general methodology follows qualitative trajectories.
The structure is divided into five main parts (Chapter 3 to Chapter 7) which combine descriptive and in the following, normative research. Chapter three introduces the impact of c...
