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Description
(Text)
The visual messages that are persuasive or promotional often encourage the consumption of a product. Fashion advertisements function as products that communicate visually influential, persuasive messages. Women are often persuaded through ads to buy into traditional feminine ideologies. Their acceptance of these ideologies influences their perception of their role in society, both in the private and public sphere. Existing research indicates that teenage girls are particularly vulnerable to this process. This study is an investigation of the relationship between teenage girls career aspirations and their reactions to photographic representations of women in contemporary fashion magazine advertisements. Content analysis and qualitative research methods were employed to gain an insight regarding how mediated images influence life choices that the subjects are considering. Through presentation and analysis of the resulting data, the researcher seeks to encourage critical thinking concerning representations of women in fashion magazines and whether those representations influence teenage girls career aspirations.
