International Advertising and Communication : Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten) （2006. x, 513 S. 82 Tabellen. 21 cm）

Ed. by Sandra Diehl and Ralf Terlutter

GABLER; DEUTSCHER UNIVERSITÄTSVERLAG（2006発売）

• 製本 Paperback:紙装版/ペーパーバック版
• 商品コード 9783835004559

Full Description

Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The book addresses a number of important areas of communication - search: advertising and communication effects;