Full Description
Especially in industrial countries the portion of elderly people is growing in many societies. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people.
Contents
The Target Group: Elderly People.- Methods of Preference Measurement.- Quality Function Deployment in New Product Development.- Integration of Preference Analysis Methods into QFD for Elderly People.- Empirical Comparison of Two Integrated Methods and the New Method for Elderly People
