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Full Description
This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.
Contents
Basic Models of the Enterprise.- System-Based Approach and Cybernetics.- Management Techniques.- Strategy - Thinking and Acting.- Organization - Structure follows Strategy.- Corporate Culture - A Competitive Advantage.- Corporate Development through Innovation
