Description
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The so-called digital convergence, with similar meaning terms such as cross-media or multimedia are also used, is a field of contemporary media development that has been little studied, especially in Asia. The deficits can be attributed above all to the inadequate establishment of media research there and the sometimes-difficult situation of the mass media. The aim of the volume is to provide a comprehensive analysis of contemporary changes in mass media from a technical and content perspective in some of the world's fastest growing media markets.With contributions byPhan Van Kien | Dinh Van Huong | Nguyen Thi Thanh Huyen | Bui Chi Trung | Anh Duc | Nguyen Thi Thuy Hang | Nguyen Kieu Nga | Nguyen Hoang Anh | Vu Thi Kim Hoa | Nguyen Thanh Mai | Le Vu Diep | Nguyen Hai Yen | Nguyen Minh Hai | Nguyen Cam Ngoc | Vo Thanh Du | Pham Thi Huong | Tran Le Minh | Tran Thi Phuong Nhung | Hoang Xuan Son | Nguyen Cam Tu | Tran Huu Dat | Huang Dianlin | An Kexuan | Kenneth Tze Wui Lee | ArvindDas | Yang Mingyi | Yao Yiyang | Thomas A. Bauer | Detlef Briesen
