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Description
(Text)
Turning communication into your start-up's biggest assetNine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
(Table of content)
1 On the Why and How of Startup-Communication2 Is that still PR? Related Disciplines of Corporate Communications3 Organisational Challenges for Communication Teams in Startups4 PR, Yes, But How? From Strategy, Tactics, and Monitoring5 The Peculiarities and Intricacies of Startup Communications6 How Do I Get in the Paper? The Art of Media Relations7 From TikTok to Twitter: Social Media Communication8 The Pitfalls and Triumphs of Events 9 Public Affairs & Crisis Communication 10 From the Inside Out - Why Good Corporate Communication Starts with the Employees
(Author portrait)
Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.
