Full Description
The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers among the most significant topics within the study field of electronic tourism and, likewise, addresses academics and practitioners interested in latest advancements in the electronic travel and tourism domain.
Contents
Social media. - Electronic marketing. - Web site and search engine optimization. - Technology adoption and diffusion. - Online communities. - Tourism management, decision support and e-learning. - Mobile technology and services. - Recommender systems in tourism. - E-intermediaries and networks in tourism. - Customer research. - User generated content.
