Description
The aim of this manual is to provide a concise overview of the diverse aspects of business administration. It is intended for anyone interested in gaining a comprehensive overview in the shortest possible time, without having to delve into the specific details of each subdiscipline. Above all, it serves as a companion textbook for students at the University of Continuing Education Krems attending the lecture Introduction to General Business Administration.Illustrations and clearly structured lists are provided in a slide deck accessible via a link and can therefore be easily adapted to current developments.In addition to references and presentations of the individual subject areas, key concepts and aspects are discussed in a practical context using the fictional example of Hugo AG. Exercises help students consolidate and deepen their knowledge.The manual also includes a dictionary. Ao. Univ.-Prof. Mag. Dr. Michaela Schauffhauser-Linzatti is a member of the Department of Accounting at the University of Vienna. At the Faculty of Business, Economics and Statistics, she established the basic accounting curriculum and, in addition to teaching business-oriented courses in the Bachelor's program, also teaches specialized courses for students from other disciplines, at universities of applied sciences, and MBA courses at other universities. Michaela Schauffhauser-Linzatti is also actively involved in both research and practice in the field of innovative teaching methods.
