The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business (Quintessence Series) （2ND）

Kotler, Philip/ Berger, Roland/ Bickhoff, Nils

Springer-Verlag Berlin and Heidelberg GmbH & Co. K（2018/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 113 p.
• 商品コード 9783662569283

Full Description

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

Contents

Introduction: Essential Strategy Know-How and Nothing More.- Strategy and Strategic Management: A First Basic Under-standing.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.- Summary: It's Your Turn!