The Strategy Planning Process : Analyses, Options, Projects

Grünig, Rudolf/ Kühn, Richard/ Montani, Maude (TRN)

Springer-Verlag Berlin and Heidelberg GmbH & Co. K（2016/10発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 277 p.
言語 ENG
商品コード 9783662516034
DDC分類 658.4012

Full Description

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented.