Business Relationship Management and Marketing : Mastering Business Markets (Springer Texts in Business and Economics) / Kleinaltenkamp, Michael (EDT)/ Plinke, Wulff (EDT)/ Geiger, Ingmar (EDT)

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Business Relationship Management and Marketing : Mastering Business Markets (Springer Texts in Business and Economics)

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Business Relationship Management and Marketing : Mastering Business Markets (Springer Texts in Business and Economics)

Kleinaltenkamp, Michael (EDT)/ Plinke, Wulff (EDT)/ Geiger, Ingmar (EDT)

Springer-Verlag Berlin and Heidelberg GmbH & Co. K（2016/08発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 338 p.
言語 ENG
商品コード 9783662513798

Full Description

Relationship management, key account management and customer orientation are concepts that have become central to modern management. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services.