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Description
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This essay aims to; discover the unique history and iconic techniques of Savile Row, explore the relevance and comparison of bespoke versus Ready-to-Wear and identify Savile Row's business development opportunities, global relevance and where its future lies. The essay uses literature reviews and face-to-face interviews with five tailoring houses: Mark Powell, Henry Poole, Anderson & Sheppard, Hayward and Ozwald Boateng.