Description
This research work was designed to ascertain readers perception of the use cartoons and its influence on readership of newspaper in Benue State Nigeria. The work adopted the survey research method in data gathering and used tables simple percentages in presentation and analysis of data gathered. The researcher discovered based on concrete findings that cartoons though don't motivate readers to buy newspapers, they have a positive influence on newspaper readership. It was also discovered that newspaper cartoons are not just humorous but informative, educative and it also serve as a tool for sensitization. In another major finding it was disclosed that newspaper organization use cartoons as a medium of communication to a high extend. Finally, it was discovered that, readers perceive cartoons in newspapers as satire. Evidence also revealed that cartoons are perceived to have positive values by readers. The Authors of this book are research consultants with various universities in Nigeria, there research interest cut across communication and social sciences. They have published locally and internationally.
