Description
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Public diplomacy was one of the key Cold War. With the end of the bipolar world, it became less popular. In the new global political and communication context there was a need for a new approach. Public diplomacy based on cooperation with non-state actors, two-way communication and the use of new technologies was labeled the new public diplomacy. The concept appeared as a mostly academic term, but soon it also became widely applied by practitioners. In this book are analyzed three models of contemporary public diplomacy: American model, Chinese and Russian.
