Description
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This study is an investigation into the home decoration market. To assess this market, the researcher was focused on determining if the home decoration market knows an important growth, and if there are some areas on this market which present opportunities. The researcher used two different methodologies to reach this investigation. First of all, in-depth interviews of specific retailers allow the researcher to get information on the expansion of the home decoration market. The information collected has been confirmed by the secondary research. It permits to show opportunities on the home decoration market in particular on the home accessories market which record good results for tableware items. Then, the researcher realized personally administered questionnaires, completed with consumers. The goal of this questionnaire was to analyze consumer's preferences and attitudes regarding furniture. The results show specific information about consumer's preferences: kind of products, favorite room, favorite style of interior...
