Description
The book incorporates the impact of Artificial Intelligence on service Industry. The implication, advantages, limitations and future of AI in marketing of various service sector has been evaluated. The sector sectors which have been covered in this book are Health care, Real Estate, Financial Service, Digital Marketing, Travel & Tourism, Education, Media & Entertainment, Information Technology and Hospitality Industry. Dr. Nigaar Sameer Patel is Associate Professor in Department of Commerce in S.K Somaiya College of Arts, Science & Commerce since 2010.She has completed her doctorate from University of Mumbai in 2018.Her area of specialization includes Marketing, Human Resource Management, Organizational Behavior and Business Policy & Administration.



