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Description
(Text)
Transformation efforts often fail not because organizations lack strategy, but because they underestimate the human element. Guiding Transformation explores how to lead change that lasts by focusing on the people at the heart of the process.
Written by an experienced transformation and communication consultant, this book offers a hands-on guide for shaping complex change with empathy, structure, and purpose. With a blend of practical methods, real-world examples, and actionable tools, it shows how strong leadership and transparent communication can turn resistance into momentum.
You ll learn how to create trust, foster psychological safety, and tell authentic stories that resonate during times of upheaval. Whether you're managing organizational redesign, digital evolution, or cultural renewal, this book helps you build the conditions for meaningful change.
(Table of content)
1. What makes transformation successful.- 2. Motivation and needs of employees in change processes.- 3. The roles of leadership, communication and HR.- 4. Communication as the foundation of change.- 5. Heroes around the campfire: stories of transformation.- 6. Closing words.
(Author portrait)
Andrea Montua is the owner of MPC, a strategy consultancy for communication, culture, and transformation in the DACH region. Since 2004, she and her team have been advising and supporting corporations, medium-sized (family-owned) companies, and public authorities in phases of change, as well as in the development, optimization, and professionalization of their internal communication. A business graduate and executive coach, she has been a committed communicator for more than 20 years. Andrea Montua is the host of her podcast Auf einen Tee (Over a cup of tea) and author of the specialist books Führungsaufgabe Interne Kommunikation: Erfolgreich in Unternehmen kommunizieren im Alltag und in Veränderungsprozessen (Internal communication as a management task: Communicating successfully in companies in everyday life and during change processes) and Transformationen begleiten Mit starker Führung und klarer Kommunikation den Wandel gestalten (Accompanying transformations Shaping change with strong leadership and clear communication).
