Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)

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Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)

Boutsouki, Christina (EDT)/ Hatzithomas, Leonidas (EDT)/ Panopoulos, Anastasios (EDT)

Springer Gabler（2026/01発売）

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製本 Hardcover:ハードカバー版／ページ数 363 p.
言語 ENG
商品コード 9783658491130

Full Description

Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.