Full Description
This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business - and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.
Contents
Introduction.- Basics.- Why We Are Not Yet in the Metaverse.- Why It Is Still Worth Engaging with the Metaverse Today.- Impact of the Metaverse on Sales and Marketing.- Jump-Start Guides for Businesses in the Metaverse.- Opportunities and Risks.- Information, Links, and Checklists.
