Full Description
Africa is a continent on the upswing, developing great economic momentum. If German companies want to participate in Africa's upswing, they need to be familiar with some special features. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. It combines the experience of many companies with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences.
In the 2nd edition new developments on the African continent are taken up and current answers are given to the classical questions, which each actor must answer for itself, which wants to be economically successful in Africa: WHY Africa is interesting for the business, WHERE the largest chances of success exist, HOW to proceed and WHICH approaches for the future organization of the economic relations betweenGermany and Africa are promising.
The book describes how to invest in Africa and bundles the current experiences of managers of large corporations and family businesses with a long history on the continent.
Contents
Africa has potential.- Not all Africa is the same.- Investing in Africa, but the right way.- The concept is in place.- An outlook and five theses.
