Corporate Communications in Restructuring Phases : Successfully shaping change with strategic communication

Gartner, Ulrich

Springer（2021/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 157 p.
• 言語 ENG
• 商品コード 9783658346256

Full Description

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

Contents

Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.