Full Description
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like "post-truth" and "fake news" as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
Contents
Quality of Products and Services.- The Influence of Social Media on the Consumers' Expectations.- Importance of Information in Social Media.- Influence of Emotional Attachment on the Relationship With the Brand.- Post-truth and Fake News and How They Relate to Human Emotions.-
Consumer Behavior in the Online Environment.
