- ホーム
- > 洋書
- > ドイツ書
- > Social Sciences, Jurisprudence & Economy
- > Economy
- > management
Full Description
Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.
Contents
Identification of the decisive factors of organizational competence for servitization.- Evaluation of the change management process for servitization.- Analysis of customer knowledge management processes.- Definition of the relationship between servitization and service-dominant logic.
