Hurdle Race Marketing : The Enlightenment - the Disillusionment - the Breakthrough / Backhaus, Klaus/ Krings, Karen (ILT)/ West, Dianne (TRN) - 紀伊國屋書店ウェブストア｜オンライン書店

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Hurdle Race Marketing : The Enlightenment - the Disillusionment - the Breakthrough

Backhaus, Klaus/ Krings, Karen (ILT)/ West, Dianne (TRN)

Springer Gabler（2016/09発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 72 p.
言語 ENG
商品コード 9783658140861
DDC分類 658.8

Full Description

In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. Despite a perceived market orientation the German engineering company "Deutsche Maschinenbau AG" is losing its market share.