Factors Driving Social Network Site Usage （2015）

ホーム
> 洋書
> ドイツ書
> Social Sciences, Jurisprudence & Economy
> Economy

Ernst, Claus-Peter H.

Springer Gabler（2015/06発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Paperback:紙装版/ペーパーバック版／ページ数 123 p.
商品コード 9783658099176

Full Description

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

The Hedonic and Utilitarian Motivations of Social Network Site Usage.- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage.- Privacy Protecting Behavior in Social Network Sites.- Drivers of Sharing and Receiving Usage on Social Network Sites.