The Relevance of Crowdfunding : The Impact on the Innovation Process of Small Entrepreneurial Firms （2015）

Scholz, Nadine

Springer Gabler（2015/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 86 p.
• 商品コード 9783658098360

Full Description

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 

Contents

The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.