Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities （2015）

Krämer, Aline

Springer Gabler（2015/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 364 p.
• 言語 ENG
• 商品コード 9783658089290

Full Description

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Contents

Open innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.