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Description
(Text)
Through the idea of businification - a neologism describing the infiltration of business ideology into political and media texts -, this book traces the shift towards neo-liberalism in post-apartheid South Africa in the rhetorical gestures of the country's political narrators.
In an application of Critical Discourse and Content Analysis, it examines linguistic changes within the corpus of the annually recurring State-of-the-Nation-Address from 1994 to 2012.
This analysis is a contribution to research on business language from a non-Western perspective. Its interdisciplinary approach is of interest to researchers of South African political history, African Studies, Media Studies, and Sociolinguistics.
(Author portrait)
Qualified Arts Manager (University of Applied Sciences Potsdam, Germany 2005), MA Arts Media Theory and Practice (University of Cape Town, South Africa 2008). Fields of interest: gender, media, arts and culture, globalization and development.
