Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems & Biorobotics) / Vecchiato, Giovanni/ Cherubino, Patrizia/ Trettel, Arianna

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems & Biorobotics) （2013）

ポイントキャンペーン

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems & Biorobotics) （2013）

Vecchiato, Giovanni/ Cherubino, Patrizia/ Trettel, Arianna

Springer-Verlag Berlin and Heidelberg GmbH & Co. K（2015/06発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 136 p.
商品コード 9783642436765

Full Description

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.